Twitter has a lot of marketing tools to help improve advertising. It’s a very popular social media site, one that’s used by not only famous people, but companies, celebrities and “regular” people all the same. It’s rising in popularity, becoming one of the most recently used social sites to improve marketing and advertising.
But now, it’s improving itself. Twitter has announced an entire new “ecosystem” of items surrounding embedded tweets. One side of Twitter’s new ecosystem includes TweetDeck and Curator, which help publishers find the best tweets quickly and easily, so that they can use those tweets to feature their content.
This new ecosystem also includes partnerships with companies, such as Spredfast, Wayin, Dataminr, ScribbleLive and Flowics. Michael Ducker, from Twitter said that these are also the same tools that Twitter has used to create its Moments, which pull tweets together around the newest news stories and trends. Twitter itself has done a lot of work to connect all of these products, so that they’re all together, and not just separated tools and uses.
Another newest tool that Twitter is adding is called embedded grids. The embedded grids allow you to “easily preview all the different types of displays we offer in Twitter Kit”, and allow you to”grab the embed code for any Twitter content you would like to publish.” If you’re tired of publishing only a stack of random tweets, now you can present them together in a grid format. It’s an assumption that this will work best with pictures and video-related tweets.
Embedded tweets have recently become the newest pull quote. Ducker said that Twitter’s aim is to turn them into a major part of publishers’ businesses. And not just news publishers, but company publishers as well. The embedded tweets aren’t even limited to websites and apps. With Twitter’s recent partnership with JCDecaux, it brings tweets to your very home – in digital displays.
Another new tool that Twitter has now officially developed is the ability to promote Tweets directly from your profile. This new tool allows you to keep an eye on what tweets go to your followers, and now you can directly control that for marketing and ad purposes. This new tool is called quick promote. Specifically, it is a quick and simple way for small or medium-sized businesses (such as SMB’s) to keep their best content in front of potential customers.
Getting started at Twitter’s new quick promote is easy and simple. First, select a tweet that you want to promote. You can find your best-performing tweets using your home dashboard on your account. Second, chose a budget. Twitter will give you an estimated of the total number of engagements that you’ll receive. Third, watch people engage with your tweet in no time.
To help with this, you will see a new homepage on analytics.twitter.com, which Twitter is going to call account home. With account home, you can identify your top tweets that you need to promote. This is another new tool that Twitter has come out with. With account home, you can view how many times you’ve tweeted, how many people have seen your tweets, how many times people have shared links to your site, and your top tweets and followers. You can use this information to share your best content with a broader audience and to more closely engage with your followers, or even to use as a starting point where you can delve deeper into your account performance.