PRODUCT CONTENT THAT ENGAGES socialstinger
When it comes to social media marketing, content is the key to getting noticed. Without the right content, marketers will not be able to gain the attention of their audience which will completely kill any thoughts of increased traffic and the conversions one is hoping for. Thankfully, there are some steps business owners can take to increase the effectiveness of their Content Marketing so each campaign is a success.
Creating content for marketing purposes requires careful thought. Any product or service, no matter how obscure, can be a marketable item if it fills a need. The purpose of product content is to make people realize they have a need for the item or service without overselling them or activating their “ignore” switch. In reality, this is not very difficult to do if you know the formula for success.
1) A lot of companies make a big mistake when it comes to Facebook Content. They simply tell people why their product or service is so great, but they fail to show them why. People want to know a business has the solution to their problem. With success stories, companies will not only show what their product can do, without being salesy, they can also engage their audience because of their “real life” approach.
2) Starting a conversation is one of the best ways to engage an audience. Discussing the latest gadgets or gizmos in the field or new trends can get people talking. When the audience begins responding, it is crucial the business follows up and engages in conversation. This is the type of content that ends up being shared over and over on social media sites.
3) Lofty terms are for textbooks. To engage readers and excite them about a product or service, the content must be written in a language they can understand. Anything above eighth-grade level speech is not recommended in the social arena. People simply want the facts stated as briefly as possible while piquing their interest enough to keep reading.
4) Give an audience useful information they will appreciate you for. This is the perfect way to encourage people to read content because they know a company is providing them with information instead of simply trying to sell them on their latest product. If a company can provide useful answers and information on a regular basis, they will most certainly be able to grasp and keep the attention of their audience.
5) Including images in content is crucial for grabbing attention. Studies have shown the most shared posts on Facebook are those with images. If a company chooses their images wisely, they could easily have thousands of people advertising for them with no cost. They say a picture is worth a thousand words and this could not be truer when it comes to Content Marketing.
Using these easy tips can make anyone become a pro at Content Marketing. It simply takes attention to detail and practice in creating content that is directed for a specific audience. With the attention span of most people being only around eight seconds, one must engage quickly and be able to hold the interest of their audience. While it may not happen overnight, consistent dedication can pay off with increased traffic and product sales. With these tips creating a buzz about your company will be easier than ever