All marketers on the internet have, at one point, used a combination of Facebook and Twitter to reach their potential clients. But when it comes to real results, which one is better than the other?
To answer that question, we should first know the difference that exist between Facebook marketing and Twitter marketing. When these differences become clear, then it will be easier to pick out points from each social media site, and then judge from that perspective
The difference between the two
The first thing you should know is that twitter is famous for limiting your writings to up to 140 characters. That’s not enough to drive traffic to a post.
On the other hand, Facebook allows you to write up to 420 characters. This is ideal and an opportunity to take advantage of. Rather than posting a short title, a short description of the post can follow to enable the post stand out in someone’s news feed.
Also, to go alongside your description on Facebook, the social media site automatically posts excerpts from your link and a photo to match the post description — another plus when it comes to attracting the attention of visitors.
How the two social platforms are differently used
Take note how people use the two platforms. On Facebook for example, it’s never socially acceptable to wake up and tell people what you’re having for breakfast, or that you don’t like your hair that day. But take these statements to Twitter and you’ll easily get away with them.
The problem is, when too many followers are following someone, 10 mindless posts each day, from every person, will wash away all the good content. In other words, you should continue posting on Twitter, but don’t heavily rely on it for traffic.
But why use Twitter for your marketing efforts?
If you decide that you’ll put your effort towards Twitter marketing, then know that all your posts will drown in a sea of updates by the minute. That is not the best way to reach out to people.
However, you can still use Twitter wisely when you follow people who are in your niche. Let’s say you’re in the photography niche, you’ll find a few sites on that niche and follow some of their followers on Twitter.
The good thing with Twitter is that even when some of the people you’re following fail to follow you back, there’s a good chance you’ll still catch their attention since they’ll visit your site at some point.
A service like SocialOoph lets you send automatic welcome messages to your new Twitter followers, and that’s the real success with Twitter marketing here.
The service will automatically welcome them with something like, ”Come join me at my Facebook fanpage for more advice, photos and tutorials”. This is a great way to convert someone who barely sees your Tweets to someone who actually interacts with you on Facebook.
Now that the difference between Facebook marketing vs Twitter marketing is so apparent, what must you do?
Facebook lets you find some 25 likes before you can claim the page URL. It’s worth noting that Facebook recognizes capital letters, so when someone types small letters when referring to your page, they will automatically be served with your page in the search results.
With Facebook marketing, you should interact with followers because users are only likely to contribute to a page that has some activities going on.
Conclusion
Whether you choose to put focus on Facebook or Twitter for your marketing efforts, understand these differences. Keep them in mind so you do not work blindly.