With 500 million active users, Facebook is the most popular social network. Businesses and other public figures utilize Facebook as a means of promotion. There are several free ways to promote on Facebook, but having a business page has always been the go-to option for numerous of business owners around the globe.
With a business page on Facebook, you have the ability to promote your company and allow visitors to learn more about it. The pages can be created to allow users attain information about a new product or a promotional campaign.
When friends share pages of this type with others, it creates free advertising for companies. Musicians, athletes and other celebrities also use Facebook to promote themselves, allowing others to know about their latest works and to connect with fans, which in turn increases their popularity by a great margin.
There are a couple of things that you should consider undertaking in order to boost the popularity of your page (below).
Top Tips to Catching Attention with Your Facebook Business Page
Don’t Leave Your Personal Profile behind
Consider adding a link to your business in your personal profile to attain a wider audience. Using the tools provided by Facebook, you can even link your business page to your personal account.
Complete the Basic Details of Your Page
One thing you should note when it comes to promoting a business on Facebook is that many of your potential customers and followers will want to learn more about your company. Do not think that a link to your official website is all that you need. Many users simply have no interest in departing from Facebook or opening a new window to see what your business is all about. Consider this opportunity as your business card on this network.
Write a brief but accurate description for the ‘About’ section. Mention the mission of your company or describe your brand. If your company has some years on the market, state the year that is was presented to the public.
Post Photos
Facebook audiences respond better to photos in front of updates that include text only. The phrase ‘a picture is worth a thousand words’ couldn’t be anymore right.
Create Events
Events allow you to promote specific activities among your followers. In addition, they help to generate new followers. They also serve to inform about new products and releases organized by your company.
Events allow you to create and experiment with different promotional tactics. For example, you can use an event to announce the opening of a new store in which the first 100 who register will receive a free sample or a discount special. This is a tactic that has been highly utilized by several businesses already.
Remember to clearly establish the rules and conditions of your events, for your customers and employees so that everything turns out as planned.
Put Them to the Test
The previously mentioned tips are very effective. Go ahead and try them for yourself so that your business can have a rapid boost in popularity!