What is Facebook branding?
This is a strategy that is utilized by businesses around the world to promote their business brand, products and services through Facebook business pages. In order for any business to survive, it requires customers who are willing to purchase their products and services.
Thanks to Facebook and it’s over 1 billion users from around the world, businesses around the world are able to tap into the huge market via creating Facebook pages.

The concept of Facebook pages was developed by Facebook team with the sole purpose of allowing business to market their products and services. Every business with a page on Facebook has the ability of advertising their products and services, share resources, interact with customers, add multimedia content and much more.
With a business page, you are able to earn fans who like and even share your new products and services to other online users.

How can Facebook branding influence clients in business through promotions.
Businesses treat fans differently by offering them access to special offers and information about products and services. Using a business page, a business is able to step up an important bridge of communication between clients and them.
By offering promotional offers and information, a business is able to influence its fans and new clients that they should always buy from them. Promotions act as a smart approach that allows a business to reward fans through provision of discounts and sneak peek previews into upcoming products.
Participatory promotions is another effective way facebook business influence clients and it achieves this by allowing customers to invite other friends when they purchase products and services at low prices meant for fans.

Through crowdsourcing
Businesses can influence their clients through crowd sourcing concepts which works by inviting large groups of fans to participates in a certain offer or strategy. A business can create a crowd sourcing strategy where fans will be able to activate the promotion only after liking it therefore coming together to reach a certain goal.
For example, if a business wants to changes their logo, they can create a strategy where they can invite fans to submit designs or even provide comments on a design that is already available.

Through customer engagement
In order to maximize your sales as well as increase the number of customers you have, you need to develop a customer engagement strategy on your Facebook page. Customers do not like automatic posts since they feel like they are interacting with a robot.
When business interacts with customers on a personal level, they are able to build relationships therefore allowing fans to leave positive reviews about products and services purchased. Online reviews influence clients decisions therefore you can either make or break a relationship. It is important to engage customers on a personal level as it will enable them to become more informed and have more choices than before.

Through excellent customer service
Facebook branding is not only platform that offer businesses a chance of showcasing their products and services but it allows customers to ask questions about products and services. Business pages have become excellent customer service platforms and fans are using them to ask how a product works or why it’s not working.
As a business, it is important to engage customers and answer their queries positively and even going the extra length of providing more information by sending electronic manuals. Doing so will not only display that you are human but that you care about customers opinions and questions.

Through regular posts
Customers require information about the latest products and services on offer. The only way a business can do this is to post informative content regularly. Regular informative posts uplift your brand as well as influence customer decisions when it comes to buying products and services.
With the use of hashtags, you can create a discussion among fans and also new clients in the process especially when it goes viral.

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